L'oreal

This campaign showed best practice on what a podcast partnership can look like to help build, awareness, consideration and ultimately purchases. The List Cloggers team helped L'oreal promote their L'oreal Paris Men Expert range of moisturisers through podcast sponsorship (for scale), bespoke segments within the podcast (for recall), social content to visualise the product and finally social advertising - licensing the content for paid social usage to drive purchases.

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